Mobile App Marketing

It is the age of mobile apps, and rightly so – people are spending more and more of their time getting things done through mobile apps today than ever before. As a matter of fact, popular studies have found that the typical smartphone user spends at least thirty hours per month using mobile apps – that’s a minimum of an hour per day. However, just because people are using mobile apps so much does not mean that your mobile app will be at the top of the charts right from day one! It takes a lot of planning, marketing and dedication to see results.

With the Google Play Store containing over a billion apps, the number one question on your mind would be, how will the visitor even find my app? If the visitor does install and start using it, how long is he/she going to continue to do so? It has also been observed from surveys that people start using a new app only to discard it merely days, if not hours, later. So what does it take for your users to be engaged to your app, and to ensure that they do not leave using your app?